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While I’m a major advocate in using Google Ads as one of the most viable ways to drive targeted traffic and to grow revenue, I’m always looking to expand advertising on different marketing mediums to better understand markets & trends. Over the years, some of these marketing channels have developed...
If you are a business that has something to offer to potential customers, getting on Google My Business is the easiest way to get your organization in front of thousands of eyeballs, for free! When most people sign up for Google My Business, they prompted to pick a relevant category for...
If you happen to be a reader of the blog, you can tell that I love to write about offbeat marketing case studies and non-profits. The reason why I focus on non-profits is that while they usually are mission focused and want to improve humanity, marketing tends to fall by...
NOTE: I initially wrote this article in early 2016 but never published it until recently. However, upon looking at the results of the two anime streaming companies this month, I thought it would be an interesting “Back to the Future” case study. See current results here. Original Post: I generally...
In my recent stint of niche blogging, I’ve been testing out many ways to drive traffic to blogs and websites. While I think Pinterest is a massive marketplace that is neglected, other social media platforms can still drive a solid amount of traffic and can build a brand. Which leads...
This might sound familiar: You hop on to your Google Ad Grants Adwords account one morning and all of a sudden you notice that for the past few days there have been 0 clicks, 0 impressions, and $0 spent on your ads. Then you notice a nice little red header on...